Jan 28, 2013

Re-inventing SWEET!

After lots of thinking (mostly over my favorite frozen yogurt) --- and talking it out (mostly with my trusty husband advisor man) --- and deciding a change needed to happen (mostly to accommodate my attention deficit disorder brain) I've decided to re-vamp my brand.

Re-vamp?! What's that, you ask? Well simply, it's just kinda a redecorating of sorts. You know, new paint on the walls - maybe even a swanky new couch in the corner.... basically, in stamp business terms, it's a new logo, redesigned blog - website - etc. Yep, we're recreating it ALL! 

What does this mean for you? Well, besides being sidetracked with a teenie tiny bit of redecorating construction messiness - this whole new look means 

A new look - starting with this... our new logo! (that you can see in works in the blog header) 



Easier to navigate website with LOTS more samples, ideas, videos, tutorials! 

A cleaner - simplified - design ... so it's more about the stamps and less about the flashie extras! 

A space for Sweet Stamp Shop to grow and offer a wider variety of stamps and perhaps even other sweet products. 


We're just cleaning up and getting excited about moving forward! 

As you can imagine - this is a large and daunting process. So, bare with us as we slowly change everything to the new format. 

Our new release is going to happen as planned on Feb. 12th --- and we hope to have the change completed by then - but, if not --- that won't stop anything! 

Thanks for all your support over the past year and a half - we can wait to share all the new stuff in store so stay tuned on facebook and on here! 

Happy Stamping! 
N.  

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21 comments:

  1. Do you mind if I give you my personal opinion? The SWEET font is very difficult to read. It's pretty, but people might have a hard time seeing right away what it says. Maybe it's just my bad eyes, who knows.

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    1. We don't mind opinions at all! Script type fonts will always leave some scratching their heads - deciphering the word. - We decided on using Nicole's hand writing for the 'sweet' - so, it's ok if it's a bit of a head scratcher... lol... We love to hear what people think - good and bad :)

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  2. I had the same reaction. I thought it said A-weet at first --but I love the idea of a revamp and refocus...you know I love your designs.

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    1. I do see why you might see an 'A' lol - so true! Hopefully people will put it all together and figure out that it says 'sweet' :) We <3 you and your support!!

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  3. Wow Nicole - love the new look. Congrats on the revamp - hope the paint is drying well and you are settling into your new surroundings! Can't wait to see what else you have up your sleeve!

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    1. Thanks Deirdre! You've always been such a great support to us! We appreciate it! xoxo

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  4. I also thought it said aweet at first. Didn't know if you did that on purpose, thought maybe you were changing to 'a sweet stamp shop'. Le the scalloped edge though!

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  5. love the CAS ness if gives off! the teal banner is the perfect compliment to the purple!! good luck with all of the re-branding/vamping!! :) can't wait for the new releases!!!

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  6. I love the CASness of the new blog and being a scrolly writer myself, totally love the new logo! Cant wait for the new release!

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  7. LOVE it! I guess I must be used to that type of script - because I had to look to see how it could say something else! Funny how our minds approach different things I guess, huh?

    housesbuiltofcards@gmail.com
    www.housesbuiltofcards.blogspot.com

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  8. I love it! So fresh and clean! :)

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  9. Love the new look and the unique font. It's elegant and fresh and as a calligraphy student, I found it fun to look at. Great job. Can't wait to see everything.

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  10. Love the new look! I like the logo, but I can see how some people might think the S looks like an A. I cannot wait to see everything that you have in store! I love your stamps and I am even giving away a set on my blog right now : )

    Tracy
    owlbecraftin.blogspot.com

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  11. I love the new logo and my vote is A!

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  12. I vote for Logo "A". Looking forward to all the newness! (hey, will there be an sale in the future for stamps in the old packages? lol! j/k, you already have amazing sales!)

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  13. Logo A is getting there.... I think you either need to take the rest of the little tail off the w or have the curl still there just not have it cut through the S which makes it look like an A? It really is pretty!

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  14. Think you will have lots of fun with your renovations
    and the ideas you come up with . Looking forward to seeing
    all the results. Love the Sweet!

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  15. It is clearly an S now! Kudos for adjusting to adversity! That scalloped tag is too cute & it doesn't help that I'm hooked on turquoise!

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  16. Love the new look so far! Congrats on the remodel, I'm excited to see more!

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